Deceptive Ingredient Lists

Feb 20th 2020

Just a couple of days ago I was intrigued by the 4,000th ad hitting me on Facebook about another "no shampoo" solution. I often click to see what other companies are doing and are *saying* is "no poo". I'm most often just disappointed to see it's yet...
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What IS Unrefined? Skincare in the bag

Sep 1st 2019

Unrefined. Raw. Crude. Plain. Untreated. Unprocessed.  Why should you be looking for these words when it comes to skincare?These words mean that the formulator knows that there is far more nutrition in raw ingredients than there are in "ext...
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Chemicals in Skincare

Jan 12th 2019

What about chemicals?I've been monitoring the change in skincare ingredients so closely for the past 10 years and I am constantly shocked as what passes as "natural". It's nearly heartbreaking as I have a stream of clients who come in and say, "but I...
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