Deceptive Ingredient Lists

Deceptive Ingredient Lists
Just a couple of days ago I was intrigued by the 4,000th ad hitting me on Facebook about another "no shampoo" solution. I often click to see what other companies are doing and are *saying* is "no poo". I'm most often just disappointed to see it's yet another product packed full of chemicals and so sadly being promoted by Jonathon Van Ness (I DO LOVE THAT MAN).This was also one of the MANY times I...

What IS Unrefined? Skincare in the bag

Unrefined. Raw. Crude. Plain. Untreated. Unprocessed.  Why should you be looking for these words when it comes to skincare?These words mean that the formulator knows that there is far more nutrition in raw ingredients than there are in "extracts" and things just "sourced from" plants. Just like a canned green bean versus a fresh or frozen one, we totally know that food has a of vari...

Chemicals in Skincare

Chemicals in Skincare
What about chemicals?I've been monitoring the change in skincare ingredients so closely for the past 10 years and I am constantly shocked as what passes as "natural". It's nearly heartbreaking as I have a stream of clients who come in and say, "but I spent $80 on this makeup and it came from a place that claims to only sell safe things." I dutifully pull up the ingredients list and show them the d...