Deceptive Ingredient Lists

Deceptive Ingredient Lists
Just a couple of days ago I was intrigued by the 4,000th ad hitting me on Facebook about another "no shampoo" solution. I often click to see what other companies are doing and are *saying* is "no poo". I'm most often just disappointed to see it's yet another product packed full of chemicals and so sadly being promoted by Jonathon Van Ness (I DO LOVE THAT MAN).This was also one of the MANY times I...

What the HECK am I DOING in the Beauty Industry?!?!

It's a real struggle some days to be a part of the “Beauty Industry.” I am horribly embarrassed by the way other companies market and the products they peddle: tricking customers into believing their product is natural, fooling people about what ingredients are capable of doing, charging insane amounts of money for things that are mostly WATER, hiring celebrities to act like their products ar...

What IS Unrefined? Skincare in the bag

Unrefined. Raw. Crude. Plain. Untreated. Unprocessed.  Why should you be looking for these words when it comes to skincare?These words mean that the formulator knows that there is far more nutrition in raw ingredients than there are in "extracts" and things just "sourced from" plants. Just like a canned green bean versus a fresh or frozen one, we totally know that food has a of vari...