Just a couple of days ago I was intrigued by the 4,000th ad hitting me on Facebook about another "no shampoo" solution. I often click to see what other companies are doing and are *saying* is "no poo". I'm most often just disappointed to see it's yet another product packed full of chemicals and so sadly being promoted by Jonathon Van Ness (I DO LOVE THAT MAN).
This was also one of the MANY times I found that an ingredient list is just so deceptive that it stinks. I want all of you to be able to look at these things with equally keen eyes.
Check this out....
OK, so that covers why you shouldn't let a company list ingredients in the order THEY want you to see them. But let's dig deeper! It's gonna get juicy, ya'll!
This company also created a function where you roll-over an ingredient and it gives a pop-up of what THEY want you to know about that ingredient. This is becoming more and more common on skincare websites and while it seems like a nice function, please note that it is, in fact, what the company selling you something wants you to perceive the ingredient as. They are not bound to facts or truth or coming clean about anything with these pop-ups.
So I see this chemical ingredient that I personally can't remember all the info about. I screenshot the roll-over on accident actually. Then I go to Environmental Working Group's website. NOTE: Formulators and scientists often take issue with EWG's assay on ingredients, so they should never be your end-all in finding out about an ingredient. I often disagree with how loosely they say things are "safe". So if EWG says it's not safe then it's REALLY NOT SAFE.
Now, we can even try to give the company the benefit of the doubt on this one ingredient and say that maybe just maybe Environmental Working Group moved the chemical up by 3 notches after this hair-care company published the page.