Leaving Skincare Behind

How did we get here? How did we get to the place where we are constantly seeking beauty in such a way that it's become a 134 BILLION DOLLAR industry this year. 

We are fascinated with watching skincare bloggers test a million products on their own bodies, willing to be the guinea pigs for the rest of us. We follow them with passion and interest to find out what the next best thing is. 

The sheer transition rate from one product to another means we cannot really know what products are *doing* for people, but it also shows what we are willing to put ourselves through for the sake of better skin.

Striving for better skin is a worthwhile endeavor. 

It's the first thing people see. It can be a measure of health, and it's assuredly become a point of not only how attractive we are, but how accepted we are (don't get me started about teens writing me stories about how mean other kids are about their acne.)

My goal, and I've attained it, is to create lazy people when it comes to skincare. In a poll of my clients, they go from daily use and adamant skincare rituals down to use every few days within a year because they don't have to think or worry about it anymore.  THAT is what a company should strive for.

But that is faaaaaarrr from what other companies are wanting because less use equals less purchasing equals less money at the end of year. 

Acne sufferers are constantly getting hooked hard on products that are focused on killing bacteria while NOT improving the actually quality of their skin. It works for a while, but the skin is beat raw by the end of it and they have to use the product for life because there's nothing actually nutrative about it. 

I want people to start questioning what a product actually really truly does for them. If results don't last for a few days after use, then a product isn't working. By that measure, it hasn't created a result that matters much. Topical nutrition is just that- Nutrition. 

A balanced and varied diet doesn't mean you have to eat the same things every day, quite the opposite. I think that skincare should operate under the same idea. If you're doing good things, you shouldn't have to do the exact same thing every day for it to make a difference in your body. Deep nutrition means strength that lasts. 

Your skincare should be shouldering more than a temporary fix.

May your days be delightful. May your skin be healthy. And may you not find it necessary to pay that much attention to it!

~Courtney